Ed Beard founded Liminal Store after years of seeing good people in good companies underperform. Not through lack of talent or effort, but because the way they worked together got in the way. That kind of drift is frustrating — and costly. It stalls decisions, disengages teams, and kills innovation.

Liminal Store exists to stop that waste. We focus on behaviours — because that’s where performance lives or dies. Using organisational psychology, we make the hidden signals visible, reset the patterns that hold people back, and help leaders embed habits that stick.

Our work is clear, practical, and rooted in psychology — helping leaders and teams move from good intentions to consistent results.

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We’re based in Reading, Berkshire — at the heart of the Thames Valley business community. We value working with local organisations because it gives us the chance to build close, long-term relationships and stay connected to the region’s energy and growth. At the same time, we work nationally and internationally, equally comfortable supporting clients entirely remotely or travelling to their locations. However you prefer to work, we’ll adapt to make it seamless.